PMJ ADVANCED
CONSULTING

Expert Solutions in Organizational & Business Development

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offered

Water Conservation & Usage Reduction Consulting

Water is one of the most valuable resources any community has, and managing it effectively has never been more important.

Water Conservation & Usage Reduction Consulting

Water is one of the most valuable resources any community has, and managing it effectively has never been more important. At PMJ Advanced Consulting, we partner with municipalities, water districts, government agencies, and private businesses to identify, measure, and significantly reduce water consumption without sacrificing operational performance.

Our team conducts comprehensive on-site assessments to evaluate water usage, operational processes, equipment performance, maintenance practices, and overall efficiency. Using real-world operational data, we identify areas of excessive consumption and provide a detailed, actionable plan designed to dramatically reduce water usage while maintaining productivity and customer satisfaction.

What sets us apart is our ability to deliver measurable results. In many cases, our recommendations have helped businesses save millions of gallons of water annually at a single location. These reductions not only support local conservation efforts but also lower operating costs, improve sustainability initiatives, and help communities better manage their water resources during periods of drought and water scarcity.

Our Process

  • Analyze current water consumption and usage patterns
  • Review operational procedures and equipment performance
  • Identify inefficiencies, waste, and excessive consumption points
  • Develop a customized water reduction strategy
  • Provide a detailed written report with implementation recommendations
  • Quantify projected water savings and cost reductions
  • Offer ongoing support to ensure long-term success

Benefits for Government Agencies & Water Districts

  • Significant water conservation across commercial properties
  • Reduced strain on municipal water systems
  • Support for drought mitigation and sustainability goals
  • Measurable and reportable water savings
  • Improved community resource management
  • Lower water demand without limiting economic activity

Benefits for Business Owners

  • Reduced water and utility expenses
  • Increased operational efficiency
  • Improved environmental stewardship
  • Enhanced compliance with local conservation initiatives
  • Long-term cost savings and sustainability improvements

Proven Results

Our assessments consistently uncover opportunities for substantial water savings. Through operational improvements, equipment optimization, preventive maintenance practices, and water recovery strategies, we help organizations reduce consumption by hundreds of thousands—and often millions—of gallons per year per location.

Whether you represent a water district, municipality, government agency, or private business, PMJ Advanced Consulting delivers practical solutions that create measurable results, conserve critical resources, and support long-term sustainability.

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Recruiting

At PMJ Advanced Consulting, we believe that building a successful organization starts with hiring the right people for the first time.

Recruiting

At PMJ Advanced Consulting, we believe that building a successful organization starts with hiring the right people for the first time. Over the past 20 years, we have developed and refined a proven recruiting philosophy designed to help businesses streamline and scale their hiring process while consistently identifying high-quality candidates who align with the company's culture, expectations, and long-term goals. Our recruiting systems are built to create structure, accountability, and repeatable success throughout the hiring process — whether your company is hiring a single position or rapidly expanding across multiple departments and locations.

This approach goes far beyond simply filling open positions. We help organizations establish a clear and scalable recruiting framework that can be taught, duplicated, and implemented throughout the company by leadership teams, managers, and hiring personnel. From interview structure and candidate evaluation to communication standards and onboarding strategy, every step of the process is designed to improve hiring accuracy, reduce costly turnover, and create stronger, more dependable teams. The result is a more efficient organization that spends less time replacing employees and more time developing talent, improving culture, and driving long-term growth.
Our recruiting consulting services are especially valuable for growing businesses that need to scale without losing control of quality, consistency, or culture. By implementing proven recruiting systems and leadership-driven hiring strategies, we help companies attract better candidates, make more confident hiring decisions, and build teams capable of sustaining long-term success.

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Organizational Assessment

A successful business cannot scale, improve, or operate at its full potential without first understanding exactly where it stands.

Organizational Assessment

A successful business cannot scale, improve, or operate at its full potential without first understanding exactly where it stands. Our Organizational Assessment is a comprehensive, top-to-bottom review of your entire company designed to identify what is working, what is holding the business back, and what needs to change in order to create stronger performance, better systems, higher revenue, and improved profitability.

During this assessment, PMJ Advanced Consulting evaluates every major area of the organization, including operations, management structure, employee performance, training systems, maintenance procedures, customer experience, sales processes, marketing execution, chemical usage, water usage, equipment performance, cost controls, communication, accountability, and overall company efficiency. We look beyond surface-level issues and dig into the true causes behind performance gaps, wasted labor, unnecessary expenses, inconsistent results, turnover, missed revenue opportunities, and operational breakdowns.

The purpose of this assessment is not simply to point out problems. It is to provide clarity, direction, and a customized action plan built specifically for your organization. We identify your company's strengths, explain how to build them, expose the weaknesses that are limiting growth, and provide practical recommendations to correct them. Whether the goal is to scale into multiple locations, improve profitability at the current level, reduce operating costs, strengthen leadership, or create better systems and procedures, this assessment gives ownership a clear roadmap for moving the business forward.

At the conclusion of the assessment, we deliver a detailed review of our findings along with a strategic improvement plan that outlines what needs to be addressed, why it matters, and how to fix it. You can choose to implement the plan independently or continue working with PMJ Advanced Consulting for hands-on support, coaching, training, and execution. Either way, the goal is the same: to help your organization operate with more structure, more accountability, greater efficiency, and a stronger foundation for long-term success.

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Site Assessment & Market Evaluation

Choosing the right location or acquiring the right car wash can be the difference between a highly profitable long-term investment and a costly mistake.

Site Assessment & Market Evaluation

Choosing the right location or acquiring the right car wash can be the difference between a highly profitable long-term investment and a costly mistake. At PMJ Advanced Consulting, our Site Assessment & Market Evaluation service is designed to provide ownership, developers, investors, and lenders with a clear, professional understanding of a site's true potential before major financial decisions are made.

Whether you are evaluating raw land for future development, purchasing an existing wash, redeveloping an underperforming location, or exploring expansion opportunities into a new market, our team conducts a comprehensive on-site assessment to determine the viability, profitability, and long-term opportunity of the investment.

Our process goes far beyond simply reviewing traffic counts or demographics. We physically visit the site, analyze accessibility, visibility, traffic flow, ingress and egress, surrounding retail activity, competition density, customer convenience, population growth trends, market saturation, and overall market positioning. We also drive the surrounding trade area and shop competing car washes to fully understand the strengths, weaknesses, pricing structures, operational standards, membership penetration, customer experience, and competitive threats within the market.

For existing locations or acquisition opportunities, we evaluate operational efficiency, equipment condition, tunnel performance, wash quality, staffing structure, maintenance practices, chemical usage, water consumption, marketing execution, customer flow, management structure, and overall revenue potential. Our goal is to identify both immediate opportunities and long-term risks associated with the site.

One of the most valuable aspects of this service is our financial and growth analysis. Based on market conditions, operational findings, and competitive positioning, we develop realistic projections for revenue potential, operational performance, membership growth opportunities, and estimated return on investment over Years 1–3 and beyond stabilization. This gives ownership a clearer understanding of what the business can realistically achieve when properly structured and operated.

At the conclusion of the on-site assessment, PMJ Advanced Consulting delivers a detailed verbal wrap-up outlining our findings, observations, concerns, opportunities, and recommendations. Following the assessment, we prepare a professional written report documenting all major findings, financial considerations, market analysis, operational observations, and strategic recommendations. This report is designed not only to help ownership make informed business decisions, but also to serve as a valuable supporting document for banks, lenders, investors, and financing institutions during the approval process.

Our Site Assessment & Market Evaluation service is designed to reduce uncertainty, protect investments, uncover hidden opportunities, and provide clients with a professional roadmap for making confident, informed decisions before moving forward with development or acquisition.

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Management Development

Strong organizations are built on strong leadership. One of the biggest factors that determines whether a company successfully scales, operates efficiently, and maintains consistency across.

Management Development

Strong organizations are built on strong leadership. One of the biggest factors that determines whether a company successfully scales, operates efficiently, and maintains consistency across multiple locations is the strength of its management team. At PMJ Advanced Consulting, our Management Development program is designed to train, coach, and develop leaders at every level of the organization so they can operate more effectively, lead with confidence, and create stronger overall business performance.

Our approach focuses on developing practical, real-world leadership skills that directly impact day-to-day operations, employee performance, accountability, communication, customer experience, sales growth, and overall operational efficiency. We work closely with site-level managers, assistant managers, regional leadership, and ownership to identify leadership gaps, strengthen management structure, improve communication systems, and create a more disciplined and accountable operating environment.

Management development is not simply about teaching people how to supervise employees. It is about creating leaders who understand how to properly manage people, processes, performance, culture, profitability, and customer experience while consistently executing company standards. Through hands-on coaching, structured leadership training, operational accountability systems, and real-time development in the field, we help managers become stronger decision-makers, better communicators, more effective trainers, and more confident leaders.

Whether an organization is preparing for future growth or simply trying to improve performance at its current size, developing leadership is one of the most important investments a company can make. Strong management teams reduce turnover, improve employee morale, create operational consistency, increase accountability, enhance customer satisfaction, and position the organization for long-term scalability and profitability.

Our goal is to help organizations build leadership teams capable of operating at a higher level, managing sites more efficiently, executing systems consistently, and creating a stronger foundation for sustainable growth across the entire company.

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Business Consulting

Every successful business eventually reaches a point where growth, operational challenges, leadership development, communication issues.

Business Consulting

Every successful business eventually reaches a point where growth, operational challenges, leadership development, communication issues, inefficiencies, or lack of structure begin limiting its full potential. At PMJ Advanced Consulting, our Business Consulting services are designed to help organizations identify those obstacles, strengthen their internal operations, develop stronger leadership teams, and create the systems necessary to operate more efficiently and scale successfully.

We work closely with ownership and leadership teams to evaluate the overall structure of the organization and develop customized strategies focused on improving performance, accountability, profitability, communication, employee development, operational consistency, and long-term growth. Our consulting approach is hands-on, practical, and built around real-world operational experience — not generic theories or one-size-fits-all solutions.

Our team assists businesses in developing stronger organizational infrastructure by improving leadership structure, operational systems, employee training programs, recruiting processes, communication standards, accountability systems, customer experience, sales processes, workflow efficiency, and overall business operations. Whether a company is experiencing rapid growth, operational inconsistency, leadership challenges, profitability concerns, or simply looking to operate at a higher level, we provide the guidance, structure, and strategic direction necessary to move the organization forward.

One of the key areas we focus on is helping businesses create scalable systems and processes that allow the organization to grow without losing consistency, culture, communication, or operational control. As businesses expand, many struggle because the internal structure was never properly developed to support growth. We help companies build the foundation needed for long-term sustainability by creating systems that can be taught, duplicated, measured, and consistently executed throughout the organization.

At PMJ Advanced Consulting, our goal is simple: help businesses operate more effectively, develop stronger leadership, improve accountability, maximize profitability, and position themselves for sustainable long-term success. Whether your company is looking to improve operations, strengthen leadership, scale into new markets, or simply create a more organized and efficient business, our consulting services are designed to provide the structure and strategic support needed to help you achieve those goals.

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Construction Consulting

Successful construction projects require far more than simply hiring a contractor and hoping the project stays on schedule and within budget.

Construction Consulting

Successful construction projects require far more than simply hiring a contractor and hoping the project stays on schedule and within budget. At PMJ Advanced Consulting, our Construction Consulting services are designed to provide ownership with experienced, knowledgeable oversight throughout the entire construction and development process to help protect the investment, reduce unnecessary costs, improve execution, and ensure projects are completed efficiently and correctly.

Our team brings extensive real-world construction and development experience to every project. Within PMJ Advanced Consulting, we have leadership with backgrounds including a master electrician and a former general contractor who has successfully led and managed multiple large-scale construction teams responsible for projects totaling more than $2 billion in value. This level of experience allows us to provide clients with practical guidance, operational oversight, and strategic direction throughout every phase of development.

We assist clients with all aspects of the construction process, including project planning, contractor oversight, budget management, scheduling, equipment selection, design review, site plan evaluation, infrastructure coordination, and overall project execution. Our role is to act as an experienced advocate for ownership — helping ensure that general contractors, subcontractors, vendors, and project teams remain accountable, efficient, and aligned with the client's financial and operational goals.

One of the most valuable aspects of our Construction Consulting service is cost management. Construction projects often experience unnecessary cost overruns, delays, scope changes, and operational inefficiencies that significantly impact profitability and return on investment. Through hands-on oversight, strategic planning, and experienced project review, we help clients identify areas where costs can be controlled, efficiencies can be improved, and smarter long-term decisions can be made. On average, our clients have saved substantial amounts throughout the development process, with many projects realizing savings approaching or exceeding seven figures.

In addition to overseeing the construction process itself, PMJ Advanced Consulting also assists clients with reviewing equipment packages, evaluating operational layouts, improving workflow design, identifying future operational concerns before construction is complete, and ensuring the final product is designed for long-term operational efficiency and scalability. We believe construction decisions should not only focus on getting the project built, but also on how the business will ultimately operate once the doors open.

From initial planning and site development through final completion and operational readiness, PMJ Advanced Consulting provides experienced guidance and professional oversight designed to help clients minimize risk, maximize efficiency, control costs, and deliver a stronger overall project.

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Maintenance & Repair Consulting

Proper maintenance and repair systems are critical to the long-term success, profitability, and operational consistency of any organization.

Maintenance & Repair Consulting

Proper maintenance and repair systems are critical to the long-term success, profitability, and operational consistency of any organization. At PMJ Advanced Consulting, our Maintenance & Repair Consulting services are designed to help companies develop stronger internal maintenance teams, reduce unnecessary repair expenses, improve equipment reliability, minimize downtime, and create more efficient operational systems throughout the organization.

Our approach focuses heavily on hands-on training and real-world operational development. We work directly with maintenance teams, site leadership, and operational staff to train and educate employees on equipment diagnostics, preventative maintenance procedures, repair processes, troubleshooting techniques, operational best practices, chemical management, water conservation, and overall equipment efficiency. The goal is not simply to react to breakdowns, but to create a proactive maintenance culture that helps prevent costly issues before they occur.

One of the largest hidden expenses within many operations is unnecessary equipment downtime, excessive chemical usage, improper chemical timing, wasted water consumption, and avoidable third-party repair costs. Through detailed operational review and on-site coaching, we help organizations identify inefficiencies, improve maintenance procedures, optimize chemical application and timing, reduce waste, and implement smarter preventative maintenance systems that directly improve the bottom line.

Our consulting services also focus on developing stronger internal maintenance capabilities so organizations become less dependent on outside repair vendors for everyday operational issues. By properly training and developing maintenance personnel, teams become more confident, more knowledgeable, and better equipped to diagnose and resolve equipment problems quickly and efficiently. This leads to improved operational uptime, faster response to issues, reduced repair costs, and stronger long-term operational performance.

For many operators, the financial impact of proper maintenance systems is substantial. Through improved preventative maintenance procedures, smarter chemical and water management, stronger technician training, and better operational oversight, organizations can save significant amounts of money over time while simultaneously improving wash quality, equipment longevity, operational efficiency, and overall customer experience.

At PMJ Advanced Consulting, our goal is to help organizations build smarter, more capable maintenance operations that reduce costs, improve performance, and position the business for stronger long-term operational success.

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Landscaping Consulting

Running a successful landscaping company requires far more than simply producing quality work in the field. As landscaping businesses grow.

Landscaping Consulting

Running a successful landscaping company requires far more than simply producing quality work in the field. As landscaping businesses grow, many begin facing challenges related to operational efficiency, scheduling, profitability, leadership development, communication, labor management, project execution, and overall organizational structure. At PMJ Advanced Consulting, our Landscaping Consulting services are designed to help landscaping companies strengthen every aspect of their operation so they can scale more effectively, improve profitability, create stronger systems, and operate at a significantly higher level.

We work directly with ownership, management teams, field leadership, and operational staff to evaluate the entire organization from top to bottom. Our consulting services focus on improving operational structure, streamlining workflow, increasing production efficiency, strengthening communication systems, improving project management, developing leadership teams, and creating scalable systems that allow companies to complete more work on time while maximizing revenue and controlling costs.

Our team assists landscaping companies in developing stronger operational infrastructure by reviewing scheduling systems, labor utilization, project timelines, equipment management, estimating procedures, production efficiency, quality control standards, customer communication, maintenance operations, enhancement divisions, and overall company accountability. We identify operational bottlenecks, inefficiencies, wasted labor, inconsistent processes, and areas where improved systems and leadership can dramatically increase productivity and profitability.

One of the most important areas we focus on is helping companies create systems that support long-term growth. Many landscaping businesses struggle because operations become reactive instead of structured as the company expands. We help organizations implement clear procedures, leadership accountability, communication systems, production standards, and management structures that allow the company to grow without sacrificing quality, culture, customer service, or profitability.

Our Landscaping Consulting services also include leadership development, employee training, management coaching, recruiting systems, organizational planning, financial review, operational analysis, and strategic growth planning. We work closely with leadership teams to help develop stronger managers, improve accountability throughout the organization, increase employee performance, and create a culture focused on efficiency, professionalism, and long-term success.

In addition to operational consulting, PMJ Advanced Consulting helps landscaping companies review financial performance and identify opportunities to improve margins, reduce unnecessary expenses, increase production capacity, and maximize overall revenue. By improving operational execution, labor efficiency, scheduling accuracy, and leadership structure, companies are often able to significantly improve profitability while delivering a higher-quality product and customer experience.

At PMJ Advanced Consulting, our goal is to help landscaping companies build stronger businesses from the inside out — creating more efficient operations, stronger leadership teams, better systems, improved profitability, and a scalable foundation for long-term growth and success.

In addition to operational development, PMJ Advanced Consulting places a major focus on elevating overall company communication, professionalism, sales performance, and customer service standards throughout the organization. As landscaping companies grow, communication breakdowns between ownership, office staff, field leadership, crews, and customers can quickly create inefficiencies, missed opportunities, inconsistent service, and customer dissatisfaction. We help organizations develop stronger communication systems, clearer expectations, improved accountability, and more professional operating standards across every level of the business.

Our consulting services also focus heavily on improving the customer experience and strengthening sales processes. From the first customer interaction through project completion and follow-up, we help companies create more professional presentations, stronger client communication, improved proposal systems, better follow-through, and a more consistent customer experience that builds trust and increases close rates. We coach leadership and sales teams on relationship building, customer engagement, sales strategy, and operational professionalism so the company not only performs better internally, but also presents itself at a significantly higher level externally. The result is a stronger brand reputation, improved customer retention, increased referrals, higher sales conversion rates, and a more professional organization positioned for long-term growth.

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Insurance

Mortgage History

OUR VISION

To provide organizations the tools and resources to maximize their profits, ability to grow & keep employees long term through developing proper learning environments and creating educational organizations. Honesty and respect are our two core principles.

OUR team

Patrick Gesuele

Principle & Founder

Phone: 516.652.0598
Email: patrick@pmjadvanced.com

Patrick Marc Gesuele

Founder & Principal Consultant | PMJ Advanced Consulting

Patrick Marc Gesuele is an accomplished business consultant, operations strategist, sales leader, and leadership development professional with more than 20 years of experience in management, organizational development, employee training, operational growth, and team development. Throughout his career, Patrick has built a reputation for helping businesses strengthen their operations, develop high-performing leadership teams, improve customer experience, and create scalable systems designed for long-term success.

Originally from New York and now based in Southwest Florida, Patrick brings a direct, hands-on leadership approach that combines accountability, communication, and a strong commitment to people development. As the Founder of PMJ Advanced Consulting, he works closely with ownership teams and executive leaders to identify operational weaknesses, improve internal structure, develop management talent, and implement systems that drive measurable growth, profitability, and long-term organizational stability.

Patrick is widely recognized throughout the car wash industry, where he has spent more than a decade consulting, training, coaching, and developing hundreds of operators, managers, and wash teams across the country. His expertise in operational excellence, customer service systems, sales development, employee retention, and culture-building has made him a respected voice within the industry. Over the years, he has been invited to speak at major industry events including the International Carwash Association and the Southwest Car Wash Convention, where he has shared insights on leadership, operational systems, growth strategies, and team development.

In addition to his consulting and operational background, Patrick has extensive experience in the mortgage industry, where he successfully developed, coached, and trained both mortgage bankers and mortgage brokers. His ability to build sales systems, improve communication, and develop leadership talent helped professionals improve production, customer relationships, and overall performance within highly competitive environments.

Patrick also spent five years in the life, accident, and health insurance industry, where he not only sold insurance products himself but also trained and developed insurance agents in both residential and commercial sales environments. He coached agents on door-to-door sales, cold calling, relationship building, overcoming objections, and developing the confidence and communication skills necessary to achieve exceptional results in the field. His experience developing sales professionals across multiple industries has given him a unique understanding of leadership, accountability, motivation, and customer engagement.

Throughout his career, Patrick has earned numerous awards and recognition for excellence in sales management, leadership development, operational improvement, and talent coaching. He believes the foundation of every successful organization is strong leadership, clear communication, accountability, and a culture built around respect and exceptional customer service.

Known for his honest and straightforward coaching style, Patrick leads with a philosophy centered around action, consistency, and example. He believes leaders should never ask their teams to do something they are unwilling to do themselves. His ability to connect with employees at every level of an organization while simultaneously helping ownership think strategically has made him a trusted advisor to growing companies across multiple industries.

Through PMJ Advanced Consulting, Patrick continues to help businesses build stronger teams, create scalable systems, improve operations, increase accountability, and unlock their full potential.

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Jason Van Kooten

Partner

Phone: 516.652.0598
Email: jason@pmjadvanced.com

Jason Van Kooten

Colorado Springs, Colorado

Jason Van Kooten is an accomplished entrepreneur and operations leader with a proven ability to scale service-based businesses and deliver consistent financial performance. As Co-Owner and Operator of Express Car Wash Colorado, Jason led the growth, staffing, and operational execution of three high-performing locations, ultimately culminating in a successful acquisition by a national operator in 2025. His leadership focused on building scalable systems, developing high-performing teams, and driving customer experience, resulting in strong recurring revenue growth through memberships and increasing bottom line revenue.

Prior to his entrepreneurial success, Jason spent eight years as Lead Estimator at CVK Electrical. In this role, he was responsible for managing all aspects of project estimation and pre-construction planning. He developed detailed and accurate cost projections, prepared competitive bids for both commercial and residential projects, and collaborated closely with project managers, subcontractors, and suppliers. His ability to align project scope with financial performance played a key role in securing contracts and ensuring profitability across multiple projects.

Jason's professional foundation began in baseball, where he played in the Colorado Rockies organization after being drafted in the 2003 MLB Draft. Over the course of his career, he competed across multiple Minor League levels, earning recognition such as NWL Player of the Week, California League Post-Season All-Star, and Organizational All-Star honors. Known for his versatility in the infield, strong baseball IQ, and competitive consistency, Jason maintained a .276 career batting average with power, speed, and defensive reliability.

His time in professional baseball instilled a disciplined, performance-driven mindset that continues to influence his leadership style today. The demands of competing at a high level—preparation, accountability, resilience, and teamwork—translate directly into how he builds organizations, leads teams, and executes strategy.

With a unique combination of entrepreneurial success, technical estimating expertise, and professional athletic experience, Jason brings a results-oriented approach to business growth, combining strategic thinking with hands-on execution.

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Mick Cheshire

Partner

Phone: 719.650.2510
Email: mick@pmjadvanced.com

Mick Cheshire

Partner

Phone: 719.650.2510

Email: mick@pmjadvanced.com

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